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Bilberry is related to the cranberry and gooseberry. It contains vitamins A and C, and flavonoids, particularly antioxidant ‘anthocyanidins’, which are pigments that give the berries their dark blue/purple colour.

Bilberry helps scavenge excess free radicals and protect fragile fats and ‘bad’ LDL cholesterol from oxidation (rancidity). It inhibits blood clotting, thereby supporting healthy blood flow, especially to the brain, eyes, hands and feet.

Bilberry helps renew a substance called ‘visual purple’, needed for good eyesight, and helps maintain healthy macula and lens in the eye, which is important for healthy eyesight, especially at night. It enhances the activity of other antioxidants, especially vitamin C.

It supports healthy collagen formation, heart, arteries and veins, blood sugar balance, brain and nerve function. Bilberry contains tannins, which support mouth, throat and digestive health. It helps nor....

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